In recent weeks, we’ve announced a number of new partnerships with some of Australia’s leading name brands, including Blackmores, First National Real Estate and OnMarket BookBuilds.
WYZA was created with a mission to serve as a ‘one-stop shop’ for Australia’s powerful 50+ demographic, delivering curated content, interactive services and social networks right to their fingertips. These exciting new partnerships will allow us to bring even more targeted, engaging and relevant content to the 5.1 million 50+ Australians who are online, including our own 130,000 subscribers and wider readership who drive more than a million page views on the WYZA site each and every month.
A shift in attitudes
Importantly, the new partnerships represent a growing shift in the attitudes of leading brands and marketers who are starting to realise the spending power of the 50+ market. They now understand the need for much more targeted communication that is free from ageism and focused on the positives of reaching 50 and all that follows.
The over-50s market has thus become an attractive proposition for sponsors, particularly when combined with the power of WYZA, Australia’s fastest growing digital destination for this market.
Our partnership with Blackmores, Australia’s number one vitamin and supplement brand, is a great fit for our health and wellbeing-conscious audience who are keen to the get the most out of life. The partnership will allow us to feature topical information and advice on the site, empowering the WYZA generation to continue their journey to wellbeing and continued good health.
According to Blackmores’ Chief Marketing & Digital Officer, Paul Di Vito, the company entered into the strategic partnership with WYZA to help inform the 50+ age group of the value of a healthy lifestyle.
“We have partnered with WYZA, to generate and deliver the digital content 50+ Australian’s are looking for, but in an interactive and enjoyable format, via a platform they trust.”
Real estate recognition
We were also thrilled to join forces with First National, one of the country’s leading real estate networks. Through this key partnership, we hope to help the WYZA audience make wise decisions when considering selling the family home, investing, sea or tree changing – basically providing advice on anything real estate-related.
We know that the rate of home ownership is higher among the over-50s than in any other age group. Today, people 50-plus have more active lifestyles, are more affluent and they have plenty of time and choices open to them. Our alliance with First National is therefore aimed at demystifying the household challenges and lifestyle decisions that the 50-plus demographic faces when buying and selling property.
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