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WYZA Strategic Partnership with First National Real Estate

8th February 2015

Wiser Brands Target Over-50s

The over-50s market is proving an attractive target for sponsors, with digital marketplace, WYZA announcing a new partnership with leading real estate network, First National.

Australia’s fastest growing digital destination for people over-50, in January 2016, had 450,000 unique users and more than a million monthly page views. It has become a popular information source for people over-50 on topics ranging from travel to entertainment, lifestyle, health, finance, property, retirement living and aged care.

WYZA CEO, Michael Farley, said WYZA was thrilled to join forces with First National to offer its members the very latest news, information and advice about all things real estate.

“WYZA has provided sponsors with an appealing environment and alternative way to target people over-50,” he said. ‘We are pleased to partner with Australia’s largest real estate network to help the WYZA audience make wise decisions when considering selling the family home, investing, sea or tree changing.

“Over 16 million Australians are online each month and the largest component of that audience is the over-50s. This segment of the population is a growing force in Australia and the rate of home ownership is higher among this age group than in any other. Today, people 50-plus have more active lifestyles, are more affluent and they have plenty of time and choices open to them,” Mr Farley added.

First National’s alliance with WYZA is aimed at demystifying the household challenges and lifestyle decisions that the 50-plus demographic faces when buying and selling property.

‘WYZA is a reflection of how the 50+ demographic lives today and it helps them to work out how they want to live their “tomorrow”. We want to communicate with people over 50 on their terms. It’s an approach that aligns directly with First National’s vision and “We put you first” promise’ said First National chief executive Ray Ellis.

“Downsizing, tree-change, sea-change, multi-generation living, holiday homes, investment properties and lifestyle villages are just some of the many options being considered by Australia’s most affluent demographic segment. If they downsize their homes it is often in size rather than price,” he said.

Mr Farley said the WYZA generation is liberated by increasing spending power, greater freedom and an aptitude for technology.

“Their needs are very different to other demographic groups and it is great to see companies like First National responding to their unique challenges and tastes. As they move through their new life choices, the impact on the real estate market will be undeniable.”

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